J B McCauley – Booksigning Tips to Sell That Book @MccauleyJay

Booksigning Tips to Sell That Book

Authors by their very nature are generally shy, retiring and hide behind the covers of their books and words. They may communicate well on the written page but to put yourself out there in front of group of strangers and sell yourself. Now that is a different matter entirely. So I can give some sales pitches that help in a book signing.

Never just turn up expecting to just sign books. Make sure the venue has a microphone and that you are well practised in engaging an audience. When people turn up to a book signing they want to hear you what you think. For some this needs a prompt. For me, I can talk underwater with a mouthful of marbles. It is not an issue. For others this is not the case. So here are some scenarios that may work for you.

• DO NOT PANIC AND BE PREPARED
• If you are not comfortable stalking a podium or a stage get a stool or stand behind a lectern
• If you cannot talk off the cuff don’t read from notes as it becomes stilted. Engage someone to interview you and practise with them. That way it can feel like an intimate audience with someone with other people looking on rather than a speech.
• If you are the type that can talk unaided don’t be afraid to plant some people in the crowd to ask some well-crafted questions. It works for politicians in the town hall meetings so why not for you? It is not cheating. It is just filling space whilst audience members work up their own questions.
• Employ a spruiker.
• If you are going to have a Q & A sessions make sure you are well prepared. Most questions will be standard. Very rarely will you get something that will stump you but make sure your responses are fluid and understandable.
• Put on a show and provide some free beverages/food. People can’t resist a freebie and once you’ve got them on the hook all you have to do is land them.
• Once people buy it very often starts a feeding frenzy so stay on track on and make sure you don’t run out of books.

The King of Sunday Morning is a geezer. Not in the traditional sense of the word as in old man. This geezer is a face, a wannabe, a top notch bloke. He is the greatest DJ that never was. He should have been. Could have been. Would have been. Now becoming a has-been.

Tray McCarthy was born into privilege but with the genetic coding of London’s violent East End. Having broken the underworld’s sacred honour code, it is only his family’s gangland connections that save him. But in return for his life, he must deny that which he has ever known or ever will be and runs to Australia where he is forced to live an inconsequential life.

But trouble never strays far from Tray McCarthy and eventually his past and present collide to put everyone he has ever loved in danger. He must now make a stand and fight against those that are set to destroy him and play their game according to his rules.

Set against the subterfuge and violence of the international drugs trade, The King of Sunday Morning is the tale of what can go wrong when you make bad decisions. Tray McCarthy has made some of the worst. He must now save those he holds dear but in the process gets trapped deeper and deeper into a world where he doesn’t belong.

“I want three pump-action shotguns, about twelve sticks of dynamite and a blowtorch”

THIS BOOK CONTAINS EXPLICIT LANGUAGE, FREQUENT DRUG USE AND SEX SCENES – NOT RECOMMENDED FOR PEOPLE UNDER 18 YEARS OF AGE

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Genre – Thriller, Action, Suspense, Gangster, Crime, Music

Rating – PG-18

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Quality Reads UK Book Club Disclosure: Author interview / guest post has been submitted by the author and previously used on other sites.