Friday, November 22, 2013

Author Interview – John Ling

What is hardest – getting published, writing or marketing?

Hands down, it would have to be marketing. With thousands of books flooding the market every week, it can be real challenge for any author stand out and be noticed.

Investing in a good cover, a good blurb and good advertising always helps. However, there’s a lot of trial and error involved, and what worked yesterday won’t necessarily work today. It’s a dynamic environment where things are always changing. You have to be on your toes if you want to keep ahead of the pack.

Not surprisingly, writing and publishing a book is just 10% of the battle. The other 90% boils down to good marketing.

What marketing works for you?

Pricing one of my books at 99-cents for a short time and then being sure to announce it in advance in order to create awareness of the sale. The bounceback is always positive and helps lift sales of my other work as well.

What’s your next project?

My next project is a contemporary version of Casablanca set amidst the War of Terror—a love triangle among spies.

Do you plan to publish more books?

Absolutely. There are still many more stories I want to tell. But there’s never enough time to tell them all. There never is.

What’s the last book you read? Tell us about it.

The last book I read was Thief by Fuminori Nakamura. It’s a brilliant piece of neo-noir about a pickpocket plying his trade on streets of Tokyo. Part crime thriller, part surrealistic urban odyssey, Thief is the kind of fiction I love. It entertains, provokes and informs, and it packs one hell of an emotional wallop despite its deceptively short length.

Fallen Angel

Buy Now @ Amazon

Genre - Romantic Suspense

Rating – PG13

More details about the author & the book

Website http://johnlingblog.wordpress.com/

 

Quality Reads UK Book Club Disclosure: Author interview / guest post has been submitted by the author and previously used on other sites.

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